Wimpy guy completes his order in a diner.
Waiter: Something to drink, sir?
Wimp: A soft drink please.
Waiter: What kind, sir?
Suddenly appears in the background a chorus of wrestler-types.
Chorus: (Chanting softly) C-O-C-A C-O-L-A. (On and on.) (Think the old Lava commercials.)
Chorus moves closer and closer, chanting louder and louder.
Wimp: I'll have a coke?
Waiter: Good choice, sir.
Chorus becomes friendly, pats on back, handshakes, congratulations.
Chorus spots another diner trying to decide. They move off.
(Now tell me that's not a winner.)